
Your values-driven company is moving forward.
The Seaworthy Club will help you figure out where you’re going, and how to get there.
Our Story
While you’re focused on product, we’re helping you build a strategy to find and grow with your ideal customers and sales channels, connect your team, and deepen connections in your community.
Around here, we live for a great sales plan, a healthy budget, and a celebration of how far you’ve come at every milestone. You set out to change your own life, make a positive impact in world, or bring something good to your communities. Your vision comes to life here.
Our Mission.
Guide and Serve the Change Makers.
Our Core Values.
We could talk until we're blue in the face (it's more of a flushed red, really, and it's happened more than once) about how important it is to know where your business is going and how you want to get there. Our core values keep us on track when it's decision making time, approximately every 4.2 seconds in business standard time.
Our health, family, friends, and lives outside of work are our priority and our foundation. Here at work, we use these values to steer us. They're not exclusive, and they deepen and grow with us. We won't always get it right and strive for progress over perfection.
Legacy.
Legacy is a big idea that scares the hell out of us, so we do work that matters. Legacy thinking examines our choices and considers our long term impact. In 2005 our founder read Yvon Chouinard's book, Let My People Go Surfing, and it changed the way she saw business. Legacy is our North Star. We work exclusively with brands that have environmental and social change rooted in their practices and goals.
Optimism.
Optimism is second-nature around here. A powerful mindset that fuels us when it's hard, we use intuition to keep us in check. Unsupported optimism can get a business in trouble. We love a stack of financial reports and data to make decisions, but we couldn't be entrepreneurs without optimism. It feeds creative problem solving, forward-thinking momentum and a seemingly endless source of inspiration.
Curiosity.
Question everything. To say we ask a lot of questions is a laughable understatement if you've ever heard one. Just ask anyone who knows our founder. To sell something to someone, you have to understand what problem they have to solve. You have to listen and understand where they're at. Without curiosity, this isn't going to happen. So ask. Need help? Put your hand up. Ask. And keep learning. Wonder "What if?" and then go out and try it.
Creativity.
Creativity thrives in our customer-focused problem-solving nature. Not too many departments get loathed, avoided, and feared like Sales. We love sales. Yeah, it's a small club. Everyone's over in Marketing looking at photos and packaging. Our sales approach is different from old stereotypes. Every part of our work encourages creativity to bring strategy, service, copywriting, photography, and design to life.
Service.
Service is not a department. It's a way of thinking that runs through every part of our work. We lead sales conversations with service and teach our customers to bake it into their culture, internal documents, and external communications. We build thriving relationships by constantly asking, "Who will this serve?" and using it as a lens to edit everything. It goes far beyond the overuse of exclamation points in a customer service email.
Celebration.
Celebration keeps the ball rolling. So we celebrate our customers' wins and our own. So we don't get lost in it all. From a perfect URL to your first sale, first hire, first million (or twenty) in sales and the little steps along the way. Time to celebrate helps us recognize how far we've come and motivates us to keep going. So we celebrate. Sometimes with sparkling wine and vegan waffles. Without it, what's the point?