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Bi-weekly dispatches to help you navigate what’s next.
Strategy, brand, and sales—with the confidence to keep moving.
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Hear from us a couple times a month, a little more if something new leaves the dock.
We’re helping founders chart a course. The Forecast is where it starts.
Sales & Operations
How to read and take action on the numbers. Organize revenue channels, and build systems that give you room to grow.
Strategy & Brand
The thinking behind the decisions, from packaging to positioning to how your team shows up in the world.
Learning & Doing
Sharing one or two small actions or things to think about to move the needle that week, without adding to the pile.
Navigate with more confidence.
The Forecast is a bi-weekly dispatch for founders who are building something and sometimes get stuck—in uncertainty, in a decision that needs an outside perspective, or simply in not having someone on the team who has been here before.
It’s not a flood of content. Not a templated checklist. It’s an experienced voice filled with optimism and with clear thinking on strategy, brand, sales, and operations. Written from years on the road in CPG sales, coaching and running sales teams, and working alongside young brands learning to grow with less friction.
When you have something to act on and the perspective to know why it matters, it’s a lot easier to get out of the mud.
You're at the helm
Anchors aweigh.