YOU FOUND US
49°40.2186’N,
WE ARE SEAWORTHY
“You must know for which harbour you are headed, if you are to catch the right wind to take you there.”
— Seneca
We help you
Chart a course that connects your brand strategy, revenue channels, and your crew.
You’re not here to tread water—you want to make waves.
You need more sales.
But more sales won’t fix a margin problem, inventory issues, or a crew rowing without a destination. Where do you actually want to go?
Sometimes the clearest answers come from a conversation outside the building. We’re here to listen to things that are hard to say to your crew, offer a new perspective, and help you pick a harbour.
It might mean scaling up, or building to enjoy calm water. Maybe it’s your retirement, or an acquisition.
Don't drift. Navigate.
Many great brands start at the kitchen table. The crew grows, sales channels multiply, and your story has to stretch further. Then things can get tangled.
We’re not here to tell you something’s broken. We help you get clear on your brand strategy, your sales systems, and how your crew works together around both—so you can stop drifting and start sailing.
CPG is our specialty. From twenty years selling in the field, to working with teams back at HQ since 2014.
Strategy
Where do you want to go?
SALES
Who do you serve?
BRAND
How do you show up?
Travelling together is more fun
Since 2014 we’ve been building brand strategy, custom Shopify stores, and sales programs with founder-led brands who are ready for what’s next.
We’re not for everyone. Neither are you. Our favourites brands are:
Bold & Ambitious
Something needs to shift. You can feel it. Channels have multiplied, crew has grown, and the plan (napkin or otherwise) isn’t doing it anymore.
Purpose-Driven
Your brand exists for a reason beyond profit. Social impact, environmental responsibility, community. Not empty marketing. They’re what drives you.
Building Community
You’ve got a product, a following, and a crew that believes in you. Now you need the strategy and systems to match the brand you’ve become.
Connected Partners
You want a partner. You’re not looking for someone to hand you a plan and leave. You want someone who stays invested in what happens next.
You are seaworthy too
From the first time
someone handed you
money for something
you made, you were in.
You kept going. Not fully funded, not knowing what’s next. You figured it out. You always will. There’s enough people (maybe even your crew) who’ll tell you it can’t be done. We’re not one of them. What got you here won’t get you there, and “there” is different for everyone.
You're at the helm